Challenge Accepted: Issues Facing Legal Marketing Teams

Have you spent time in or around the legal profession? If so, you ‘ve probably heard your fair share of lawyer jokes.

Unfortunately, most jokes about lawyers do not paint attorneys in a great light. The underlying assumption is that lawyers are, at best, boring and, at worst, crooks.

So, when it comes to developing a marketing campaign for a law office, marketers have their work cut out for them. Prospective customers already have preconceived notions about lawyers.

A good marketer’s job will be to undermine those assumptions and show the value of sound legal advice.

Let’s take a closer look at some of the challenges facing marketers for legal teams. Once we identify the challenges, we can develop a strategy for overcoming them.

The Legal Marketing Industry is Fairly New
For most consumer products, marketing and advertising have been around for a long time. This is not the case with the legal profession.

State bar associations once considered it unethical for attorneys to promote their services. This standard stayed in place until the 1976 Supreme Court case Bates vs. State Bar of Arizona. In this case, the Supreme Court ruled in favor of lawyers’ rights to advertise their services in a truthful manner.

Since that ruling, lawyers have had the same liberty to advertise as any other business. While this created new opportunities for lawyers, it also means that there is a history of legal marketing strategies to draw on.

This foundation challenge presents different difficulties for legal marketers.

Clients Lack Knowledge of the Legal Industry
Every marketer struggles with customer education to some extent. But this is especially challenging for marketers in the legal industry.

Usually, when a person needs a lawyer, they are in a vulnerable position. Perhaps they’re getting divorced or making a personal injury claim.

To reach clients in these situations, marketers must communicate the value of an attorney. Additionally, they must set the clients at ease, and help them develop trust in the legal team.

A great way for lawyers to meet this challenge. Strategies like blogging and social media engagement can be effective. These approaches make knowledge of the legal industry accessible to customers.

Technology has Shifted Marketing Strategies
Another challenge facing legal marketers is adapting to evolving marketing practices.

Let’s look at an example. In the past, if someone wanted to find a Charlotte criminal lawyer, they would probably start with the yellow pages. Or, they would talk to folks in their personal network, and look for recommendations.

Times have changed. These days, most folks would use a search engine as their first approach to finding an attorney.

So, in order for lawyers to get clients, they need to make sure that clients can find them. This means building a robust online presence that will find and connect with.

Are you ready to start working on a marketing campaign for your legal team? Then sign up today for a free account with ArticleCity. You’ll get access to marketing tools and resources used by successful marketers across the country.

How To Easily Find Many Houses You Can Have

 

This is everyone’s nightmare-you find the dream home just to see the asking price and your stomach drop by.

Can you buy it? Is there a way to gather your resources and assets to succeed?

And what if you pick something small and dirty, in a bad city area because you think you can not afford to pay better, just to find out (after you signed the papers) you can?

Before you commit to signing on the dashed line, it’s a good idea to research how many homes you can afford and whether you can grow or if you have to reopen them.

Here are some simple ways to find out how much you are entitled to borrow money from property fees and basic tips on how to prepare your financial information to help you get started on the right foot. Plus we will make it easier with home loan calculator which will save the cost of math!

Find out what the lender will ask for

There are a few things to consider before you set out to net net for a loan solution.

1. Gross monthly income
How much did you earn a month, before your bills and expenses went out?

2. Debts and monthly fees
If you have a credit card, an existing loan or a continuous monthly fee, you should make a note before starting.

3. Credit score
Use online tools to find out your credit score. The quality of your score will affect how many banks are willing to lend you.

4. Advance payment
How much can you give in a lump sum and how much is needed?

Get all your financial information together before you approach a bank or loan company so you know where you are.

Even this information gathering practice will give you a rough idea of ​​what you can afford, thus avoiding disappointment more easily.

You may also want to compile a list of questions to ask for your bank or realtor, such as property taxes and how much the closing cost of the property will cost.

Use a home loan calculator

This is the fastest and easiest way to find out how many homes you can afford.

Just use an easy tool to include all your monthly expenses and the expenses you expect to pay in a new home.

The home loan calculator will show you how much you can borrow, so you can not get away with more than you can handle or less than you can afford. Easy!

Consider future costs

Housing costs are not just about ticket prices, you know. Each property comes with an upcoming monthly fee:

– Utilities
– Home care
– Tax
– Insurance

You also have moving costs and home interior costs to think about, so do not forget to add them to your list!

If you have all your finances together and you have used a home loan calculator to see how much you can borrow, you are ready to plunge into the world of housing market!

This 12 Volt LED is the Only Light Idea You Need

 

Everyone can use a little more light. Sitting in the dark all day makes people feel depressed, and not all in your head.

There is a proven link between darkness and depression.

Feel like a wall that closes? Get some lights! This is very easy.

Besides alleviating depression, a well-lit house just looks more inviting. There was something friendly about the glittering light that read, “Come on in, we’re glad to meet you!”

Is not that what we all want from our homes? A place that invites shelters from the world’s ills.

A place that welcomes you with open arms, no matter what matters are provided that day.

Well, it turns out this is all easily accomplished with a little work and some LED lights. Anyone can have a dimly lit house without breaking the bank.

We’re breaking down exactly how to brighten up your living space, and why this 12-volt LED light is exactly what you want it to be.

LEDs in the Kitchen
The LED light has a low intensity, meaning it will not blind you from close range. They are also quite compact, which makes the kitchen lighting perfect.

Consider installing an LED light under your cabinet to provide a desk lamp. Believe us, cutting vegetables with good lighting makes the world different.

Strip lights are easy to install, and are actually quite striking and conspicuous.

Stick light strips wherever you want, then plug the power supply into the wall. There is no cable work to do, and really the whole process takes a few minutes.

People without stove lights can also find LED tap lights that are useful for cooking. The lamp is durable enough to withstand heat and grease, making it ideal to illuminate your stove.

Drawer and cabinet
Ok, so this room will not light up your house, but everyone cursing the lack of light in the back of their closets.

LED strip lights work well in closets and drawers. Both spaces are small enough so that the ambient lighting of your home does not penetrate its cracks and crannies.

The installation is just like your kitchen lamp, only you might want a bit smaller strip (at least for drawers).

The best part is not to worry your lights heat up your closet or drawer if you forget to turn it off. LEDs produce hardly heat.

Get Festive
Yes, the holiday season is over, but that does not mean you can not wait for next year.

One great thing about LED lights is that they come in almost any color you can imagine.

You probably will not use colored lights throughout the year (or maybe you’ll have a dance, no judgment here), but at Christmas colored LEDs can make your house magical.

Pointing out the red and green standalone lights on your trees creates a truly remarkable background.

LED lights are perfect for any scenario. They can prevent depression, brighten the house, and work in almost any situation.

Hopefully, you find some ideas of this project interesting. Never tap the power of efficient lighting.

Why You Should Hire an Attorney After a Rear End Collision

 

Rear end collisions are extremely common.

In fact, drivers are more likely to experience a rear-end collision more than any other type of accident on the road.

According to recent data from the National Transportation Safety Board (NTSB), there were roughly 1.7 million rear-end collisions in just one year alone. Of those rear-end collisions, the NTSB estimates that 17,000 resulted in fatalities and at least a half a million resulted in injuries.

But what happens after a collision has occurred?

Do I Need An Attorney?
If you or have loved one have been involved in a rear-end collision, you may be eligible for legal recourse.

That’s why the first course of action you should take is to discuss your case with a licensed rear ended attorney or seek a free case evaluation.

Why You Need An Attorney After A Rear-End Collision
There are many logistics to consider after an auto accident. Auto insurance claims, police reporting, personal injury, medical bills, and reading up on auto accident statues are just a few of the issues you have to deal with after a rear-end collision.

However, this is not an easy task especially if you’re working full-time or under copious amounts of stress.

This is where an experienced attorney comes in.

Your personal injury lawyer will take care of these logistics and then some.

Among the aforementioned tasks above, your rear-end collision attorney will also handle the following issues for you:

Handle billing disputes with your car insurance company.
make sure that your insurance company is in possession of all your current medical records.
Increase your owed monetary settlement by negotiating your claim with your insurance company.
Apply full knowledge of legal procedures for rear-end collisions.
Can I Handle This Myself?
Hiring a lawyer is especially critical if you have been severely injured in a rear-end collision, severely burned from a collision, or experienced either brain or spinal trauma as a result. These are known as “hard injuries”, and these should be addressed by a licensed attorney.

However, some motorists choose to handle their insurance or legal claims on their own if they injuries are considered “soft injuries” or injuries to soft tissue only. Soft injuries from rear-end collisions typically include:

Minor collisions that do not result in serious permanent injury.
Bruising or minor contusions.
Muscle strain during the collision.
While it’s tempting to handle these issues on your own, when left unattended, soft injuries can develop into more serious issues later on.

This is especially true in the case of whiplash, the # 1 most serious soft tissue injury drivers experience. Whiplash can eventually manifest into long-term back problems and cognitive issues if left untreated.

That’s why it’s always recommended to consult with an auto accident attorney immediately after a rear-end collision.

Why go on it alone when you can have an attorney on your side fighting for every penny you deserve?

If you’ve recently been involved in a rear-end collision, do not hesitate to have your case evaluated by a team of experienced auto accident attorneys. Time is of the essence and you can not afford the possible long-term consequences of any car accident.

Test Scripting Vs Exploratory Testing: Who Wins?

Are you looking for the best way to test your latest software and are not sure whether trial scripts or exploratory testing fit the bill?

Lately, the latter is the beginning of agile development. However, the test script has proven its effectiveness over time.

As a software engineer or test manager, it’s up to you to compare the two and decide.

We have gone ahead and done the work for you. Read on for a quick comparison of these two popular methods to help you decide which one is best for you.

Test Scripting and Exploratory Testing – Basics
The test script is a series of complex instructions that the testers must follow to see if the desired result is achieved.

Provided intensive preparation is carried out, this method should cover all bases when it should uncover software errors. It is so detailed that you can even get a machine to do it for you.

What is an exploratory test used for that? This procedure depends on the experience and intuition of the examiners to eradicate the error for themselves. They are not supplemented with the expected results previously.

In this way, from script testing has the benefit of creating scenarios that may have been ignored by the script writer.

Comparative studies have proved that explorative testing shows more errors faster than scripting.

Blow by Blow Comparison
The following are revealed when considering the most important test factors:

Domain Knowledge

This is important for effective explorative testing. This is not a factor when rigid script testing procedures are used.

Test dependencies are better managed by scripting test. Unsold tests depend on the expertise of the tester to manage them.

High level documentation and important waiting times are required for written tests. Exploratory testing does not require, as long as the domain knowledge is adequate.

When it comes to efficiency, it is time consuming and difficult to make detailed scripts. There is no comparison to the quick nature of the test without a script.

Exploration test

It does not provide clear and measurable coverage. It relies on testers to document their findings. The script test involves the recording of detailed and formal records.

The script test formally verifies the result against the specified specification. The untested test is based on testers’ expectations and domain knowledge.

High-risk areas can be discussed in detail with the test script. There is a possibility this may be overlooked by exploratory tester.

Testing can be reproduced accurately with scripting test. Only defects can be reproduced with a less formal approach.

The winner is?
As the deadline looms and you need to test the key aspects of your software quickly, exploratory testing is the answer. This is a cost effective method if your project is quite easy, just like a simple information site.

It is often a good idea to perform complex tests initially and then follow up on testing without notes. Exploratory testing closely mimics the interaction of the end user with the software. It also allows the intricacies of human interaction.

Who wins? You do You have the option to choose from two proven tactics for each stage of your software development.

How to Create a Killer Online Strategy for a Loan Forgiveness Program

 

Think about how much of our time is spent interacting with social media, smartphones and our laptops. We are inundated with choices online, especially when it comes to products and services. You may not know it, but online promotion strategy has brought it choices to you.

This means that within each niche industry is constant and fierce competition. Regardless of the size of your business, it’s essential that you market yourself online.

But some business owners may be where to start. With so many media and informational outlets, what is the best strategy? The answer may be to start simply.

If you own a loan forgiveness program and want more exposure, you need to consider an online promotion strategy to help get your name in front of more people.

Let’s look at some concepts you need to put into action.

What’s the Target Audience for Your Promotion Strategy?
Before you start, you need to understand your target demographic. Ask yourself who your ideal customer is. The focus of your campaign should be on this niche audience.

Keep in mind that you can not please everyone. Your target market should be narrowly defined. Do some research to find out what type of person needs your services. Are these predominantly males or females and what is the age group?

Defining your target audience first will determine how your strategy is executed down the road.

Create Focused Content
Now that you’ve defined your audience, you need to get content out on the web. Custom content is like food for the internet. The more focused and quality content is about your business, the better.

Blogging is a great way to spread your knowledge of the industry to consumers. If you own a loan forgiveness company, you know the process that is ahead for people with student loan problems. Organizations like Forgiveness Processing provides content that allows users to learn more about student loan issues.

Social Media Is a Necessity
A loan forgiveness company will likely service a younger audience. This means that social media is one of the most important tools for getting your name out there. It also acts as a great delivery system for blog articles and news about your company.

You need to create social media profiles for your company that provide all pertinent information a potential customer would need. But do not stop there. Use these profiles to put out information about your company and current issues related to loan forgiveness and student debt.

Track Your Success
It always helps to see firsthand how online marketing is helping you. This will inform you of the strengths and weaknesses of your online promotion strategy. Make sure and look at your blog statistics to see which topics garnered more interest.

Social media performance is easy to track through likes and shares. Always keep an eye on what type of content is getting more attention. You may also consider setting up a Google Analytics account which will help you track online campaigns.

Online Marketing the Right Way
Your online promotion strategy may be the best way to get your loan forgiveness business in front of the right eyes. Follow the techniques discussed above and start promoting your business methodically and with quality content.

5 Cyber ​​Security Marketing Challenges (and Solutions)

 

The internet has transformed the way that we work, communicate, and seek out entertainment. While this has opened up many new opportunities, it has also created a variety of new risks.

These risks have developed a whole new industry in cyber security. Estimates indicate that spending in this sector could exceed $ 1 trillion in the next five years.

Even with the growth in this industry, a robust marketing strategy is still essential. If you want to learn how cyber security marketing can expand your success, you’ve come to the right place. Here are some of the main challenges for cyber security marketers, and the way to overcome them.

A Crowded Marketplace
One of the biggest challenges of entering a growing marketplace is the increased competition. In order to avoid being drowned out by other voices, new cyber security companies must seek to differentiate themselves.

One way to set your firm apart is by highlighting your accomplishments. For example, NENS, a cyber security consulting service, features rewards and recognition on their homepage. This shows prospective customers their value and professionalism.

Customer Education
Many products and services are fairly self-explanatory. Customers can understand how they work, and can easily conduct research research to explore their options.

Unfortunately, that is usually not the case with cyber security. It can be hard for consumers to understand the different options in the security space, and to identify which services are right for them.

A good way to address this challenge is by publishing high-quality written content on your site. This content should explain your products in terms your customers will understand. For example, using real-world examples will help prospects connect to your product.

Being Too Technical
When you are content for your site, it’s important to make sure that it is accessible. Do not assume that your customers are familiar with technical terms and concepts.

A good way to help your visitors understand your content is by using various mediums. For example, rather than relying on just written content, use a variety of images, videos, and graphics. This will help customers better visualize how your products will work.

Risk Evaluation
Another problem related to customer education is an appreciation of risk. In spite of the fact that many businesses and individuals are at risk of hacking and data breaches, they do not always prioritize security.

So, in addition to describing how your products work, your content should also identify their value. Helping customers understand how security risks actually impact them, and how your product will help, is essential.

Casting Too Wide a Net
Cyber ​​security certainly has value for both individuals and businesses. But that does not necessarily mean that your firm should try to appeal to both markets.

If your target audience is too broad, you run the risk of being too general, making it hard to attract clients. Instead, focus on identifying a niche in the market, and work to build your success with them.

Being Successful In Cyber ​​Security Marketing
With these tips in hand, your cyber security marketing strategy will bring your firm success.