5 Attorney Marketing Strategies to Promote Your Website

 

These days, if you do not have a strong presence online, you risk losing market share to your competitors.

Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.

Read on to learn how to grow your business.

The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.

If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.

After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.

1. Create Content

Content is anything your clients read or interact with. This includes your:

Blog
Website
Newsletters
Infographics
Videos
Case studies
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.

What should you blog about?

Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.

Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.

Once you’re established as an authority, it’s easy to grow your readership.

2. SEO

SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.

While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.

Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.

3. Digital Advertising

This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.

You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.

4. Social Media

Social media is about building relationships and engaging with current and potential clients.

Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.

5. Metrics

Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month:

Bounce Rate
Acquisition
Channels
Referrals
Average Session Duration
New Visitors
Pageviews
Users
Sessions

7 Great Motivation For Sales and Marketing from World Converters

7 Great Motivation For Sales and Marketing from World Converters

Sales and marketing are challenging jobs, jobs that concentrate on the spirit and hope and even dreams. Sales and marketing are almost entrepreneurial jobs.

Here are the 5 motivations of the world’s changers that the sales & marketing people need:

1. Thomas Edison

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time

Our biggest weakness is to give up, The surest way to succeed is to try once more.
Keep trying, though sometimes want to give up

2. Mark Twain

The Secret Of Getting Ahead Is Getting Started

The secret to step ahead is to get started. We often wait, we often find out how to take more steps ahead, but we never start anything.

3. Wayne Gretzky

You miss 100% of the shots you dont take

You will be 100% off the shot you never fired. How we will be able to evaluate let alone reap the rewards if we never do something on the target that we will go to.

4. Christopher Morley

Big shots are only shots who keep shooting

Great results, always starting from a small effort, are repeated continuously. It does not take a big effort for a big result, but a consistent small business also produces great results.

5. Steve Jobs

Innovation distinguishes between a leader and a follower

Innovation differentiates between a leader and follower. Innovation, creativity will always make a leader among his group.

Albert Einstein

We used to do it when we created them

We can not solve problems in the same way we think when we create the problem.

7. Sam Walton

High expectations are the key to everything

High expectations are the key to everything. High dreams and hopes strengthen our spirits to keep trying better.

Great motivation is indispensable especially for salesman & Marketing post and generally to all to keep trying better.

5 Ways Everyone Can Improve Their Restaurant Management

They say to work smarter than harder, and the restaurant industry is no exception to this rule.

Sticking to an outdated management process while the competition continues to innovate will only keep you lagging in the long run.

As a manager, you will know that customer experience depends on food and service. Recent studies of Yelp customer reviews even show that customers react to bad restaurant experiences with signs of minor trauma!

No one wants to be responsible for it, so here are five ways to help improve your restaurant management.

Gather customer feedback

Gathering customer feedback is, and will always be the best place to start when you want to improve.

By asking them to fill out a short survey, leave an online review or comment card contents, you can see areas you like and areas that may need improvement.

Remember to remain impartial while reading your feedback-as hard as you can! Some things may be more useful than others, but it’s important not to waste feedback because you do not like them.

Bookkeeping software

Is your obsolete restaurant bookkeeping software holding you back?

Time is money and efficiency is always the key, so you need to look to save time wherever you can.

Newer, more up-to-date software will allow you to manage your inventory, see your menu costs, digitize your invoices and expenses.

You can even send a check to the vendor with just a few clicks, bringing the admin management time properly while maintaining a high level of transparency and efficiency.

Give your team the tools they need

It looks simple but can really make all the difference.

Fully stocked with linens, trays, cutlery, glasses and cushions means your team will have everything they need to do a good job.

Making sure you are properly equipped not only helps the team, it also helps maintain a high level of quality and consistency for the customer.

Poor old linens and unsuitable cutlery will not help your reputation.

Give your team a chance

Even if you are lucky enough to have a team full of loving and enthusiastic people with a natural inclination towards hospitality, incentivisation goes a long way to maintaining a high standard of service.

Set goals based on KPI and customer service targets and reward staff members who hit the markers.

You can even get into the competition to help ignite the fire of participation!

Hold a monthly team meeting

Not just customers who have important business insights to share.

Try holding a team meeting every month or quarter and collect feedback that the entire team has to offer – cooks, kitchen coolies, wait staff, and host.

There may be a process that causes friction across teams or slows down the service, thus bringing this issue into the open and trying out new ways of doing things.

It is important for the staff to feel like they have a voice, so let them talk!

Try applying some of these ideas and see the differences they can bring to your restaurant’s efficiency.

How Far We Are Coming: Using Webpages Instead of the Ruler to Find the Long Distance

How Far We Are Coming: Using Webpages Instead of the Ruler to Find the Long Distance

Uneven world ball Therefore, getting a distance between two points is greater than the matter of drawing a straight line. However, it can be very useful to know how many miles or kilometers are between two points. In this case, the use of a straight-range calculator can be useful. Instead of applying maps, rulers as well as important factors that explain the scale on the map, it is possible to simply enter two cities and reveal the direction of distance between cities. This greatly simplifies his approach. Get more details on how far between cities
A straight-line distance calculator is a new phenomenon. Previously, someone who wanted to know how far between Boston, Massachusetts, and London, England, for example, had to sit with a map of the world. Need to see the distance between two points on the map. After that, the person should check the map scale and make sure what each measuring unit is equal to (one inch inches equal to x mile level or one centimeter equals x kilometer volume). The mathematical equations will be used, and the total distance can be calculated.

 

The world wide web has simplified this approach by providing access to a straight-range calculator. This calculator happens to be made to provide related information and facts in the format preferred by everyone (ie miles or kilometers). It can even supply sea miles for those who need that measurement to get a specific project. The straight distance involving the city is usually an important detail for various projects or factoring for the trip. These information and facts may only be collected basically by accessing the calculators produced for that purpose.

The straight distance involving the city is unprofitable for individuals who wish to travel by car and need to know the approximate time of travel from one location to another. Even so, even these people can get anything on the track. This is really a very good piece of information to have for those who need a basic concept of the extent of the distance between two areas – that is, if a plan is planned for the future or if the relative understands how far a member of a household lives in another .

A straight-distance calculator shows the basic idea of ​​your space involving two specific cities or landmarks. In addition, it allows individuals to find a size that corresponds to “how the crow flies.” This measurement can be helpful in several ways. It combines two people who bet on the distance between the two method locations to determine the winner of the bet, or an author who thinks how far two characters if it is in two cities. The straight distance between cities may not provide substantially reasonable benefits, but this can be fantastic info to have for everyone who likes to know information and facts with little value and no sense.

5 Mistakes To Avoid When Growing Marijuana

The legal cannabis market of North America was valued at $ 6.7 billion in January 2017.

It’s an appealing idea to invest in that market, but to smokers, it might be more appealing to just grow the plant yourself. But if you get it wrong, you’ll end up with a disappointing crop.

Here are 5 key mistakes you must avoid when caring for your weed.

Not testing the soil pH
Acid to alkaline scale is measured with a unit called ‘pH’. Cannabis plants prefer a very slightly acidic soil, hitting around 5.5 to 6 on the pH scale.

The garden center where you buy the soil should be able to help you pick a suitable degree of acidity.

However, it’s still a good idea to test your soil to make sure it’s OK. Otherwise, your weed might not as much as you’d hoped.

Not testing the water pH
Just like with soil, cannabis is very sensitive to the pH of the water you use. For the best results, you want to be using water that’s between 6 and 7 pH.

This helps the plants absorb nutrients effectively, which in turn helps them grow.

If the water from your taps is too alkaline, you can add other substances or buy filters to lower the pH – but do not overdo it and push it too far the other way.

Overwatering your weed
If you were not a keen gardener before, do not fall for the common mistake of watering your plants too often.

They do not need to be topped up every few hours. If the topsoil feels dry to the touch, feel free to give them a splash – but if it’s still moist then do not add any more water.

Make sure that there’s adequate and unblocked drainage underneath the plants too, so that excess water can run out once the soil is soaked. Otherwise, it’ll pool at the bottom of your pots, which can cause problems.

Not keeping the plants warm
Cannabis does best in a warm climate. If you do not live in one, do not expect your plants to do very well outdoors.

How to grow weed if you’re in a cold country? Bring your plants into a greenhouse or other covered area, and kit it out with heat lamps. A target temperature of around 75 ° F is just about right.

Make sure there is decent ventilation, but not so much that you are getting cold from drafts. And if the plants are inside, remember to make sure there is also plenty of light.

Not thinking about the strains
There are hundreds of cannabis strains. You need to know what you’re growing for two very reasons.

Firstly, if you’re going to sell this, you need to know exactly what you’re selling.

Secondly, if you’re growing multiple strains you need to make a clear schedule detailing which strain is growing where, and research the different needs of each.

Cannabis strains can have very different requirements for healthy growth. So you need to be on top of what’s what, and make sure their needs are being met.

You plants may mature at different times, and you need to make sure the harvests are timely and efficient.

Good luck!
Growing cannabis is not as easy a task as it first may seem. But it can be hugely rewarding.

Building up your brand id

Building up your brand id

The key to creative and effective branding of any program, product, service or institution is finding the right positioning – to drive the advertising and other marketing tools. It does not have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers” – “You’re what you appear to be.” This position, or ‘brand’ is really an identity – a way people can sort through all the confusing information and summarize what they think about something.
What do you get with a brand identity?

 

Over the last 25 years we have come to learn that the development of brand identity is much more than a mere benchmark denoting successful arrival in brand identity business, or its evolution and growth. A highly competitive business environment in today’s highly competitive business environment.

Just to lay some “groundwork”, here are the reasons why you can have a strategically important effect on your bottom line.

o It’s easy to know who you are, which means:

o It’s easy to know what you do. (Helps develop goals)

o It’s easy to know how to do it. (Helps with implementation)

o Less energy is expended overall. (Creates efficiency in communications)

o Team building occurs naturally when staff can identify with common symbols, common language and therefore common goals. (Sports uniforms are a good example.) Every player feels like a part of the group.)

o You can match your image for your business needs or view of his business. (A simple matter of “give what they want.”)

o With a clearly defined identity you communicate more efficiently with your customers, and they remember you more easily. (Memorability is easier when everybody is clear you are are.)

o Enhancements in the overall quality of your product or service. (Consistency always counts.)

o Benefits and unique qualities of your business are communicated more clearly to your clients thereby increasing sales. (Marketing tool)

o Helps set identifiable standards of quality in your product or service. Helps with a sense of reliability by developing a “brand identity.” (Brand names are trusted.)

So, what is a corporate brand anyway?

As we begin the process of making recommendations for developing a corporate branding identity let’s talk about what we really mean by “brand.” What is it, why does it work, how does it work and who makes it work.

4 Important Benefits for Team Building Events

4 Important Benefits for Team Building Events

Team building events can take many forms, from weekend breaks to complex games and challenges. When used properly, they can greatly improve employee morale and productivity. Here are 4 ways to build a corporate event team in Atlanta to benefit your company.
Identify Strengths and Weaknesses

4 Important Benefits for Team Building Events

By participating in different activities, you and your employees will achieve a better understanding of their strengths and weaknesses. This is not only important in assigning the right employees to the right task, it can not help employees appreciate how various skills are essential to overcome obstacles.

Improve Leadership Skills 4 Important Benefits for Team Building Events

Team building events are a fun and low stress way to help your employees learn to be better leaders as they come up with strategies for problem solving and solutions. This can be an advantage for any employee, as it not only improves leadership, but also encourages them to become more independent thinkers overall.

Encourage Troubleshooting

The best businesses are the ones where employees can find problems and solve them on their own. The less you have to keep an eye on your employees, the more effective each person will be able to do their job. Team building exercises encourage participants to think outside the box and be more confident in their problem-solving skills.

Build Relationships

One of the most important benefits of team building corporate event atlanta is to strengthen relationships among team members. Getting out of the office into a fun new setting and encouraging open communication can help resolve differences and get your entire team working together toward common goals. You will have no pressure from office blocking, and can instead focus your efforts on getting to know each other better as an individual. Sharing this time together will help your company feel and act more like a cohesive unit – both on the show itself and once you get back to work.

Best Practices for Promoting Your Online Slots Business

 

Just like any other revenue-generating business, finding and targeting the ideal customers is essential to every casino. But how can businesses promote their online slots?

One of the approaches longtime gamblers have been pushing for is reducing the slot hold to attract customers. But, that will not suffice your online needs. As such, you need a solid marketing strategy that embodies the best practices of promotion.

In this post, we’re going to look at some of the ideal practices for promoting your slots.

Let’s dig right in!

It Starts with Research
It’s important to acknowledge that every business is unique. How your customers perceive you are not the same as how they see your competitors.

To understand your customer base, you want to create segments by age group to know their likes, earnings, location, and jobs. Creating a customer persona is also another way of envisioning your ideal customer. This helps you to create targeted campaigns that are reasonable and actionable.

Research also lets you identify where most of your customers are. For most businesses, it’s easier to connect and interact with their audience on social media platforms like Twitter and Facebook.

Be Proactive and Creative
This is an ideal technique for targeting your favorite customers. So, if you want to boost your retention, then creativity can be the best tool to netting the right customers. For example, AllSlots Casino has MegaSpin Slots that allow you to spin up to nine slot machines at once.

Try creating unique selecting propositions that your are are using. The idea here is to make your online slots as attractive as possible to your potential clients. You will need to implement your unique propositions in all critical areas.

Content consumption is fairly high online. So, ensure to create visual and text content on your new propositions. Identify the right channels to reach out to your customers and share with them your new propositions.

You can also get reputable gambling publications to cover your ideas. That way, you’re able to gain the interest of the ideal customers.

Reach Out to Bloggers
Consider having a network of bloggers and influencers to reach out to when launching new campaigns. It will be useful if you are interested in gambling with online following or community.

Blogger outreach helps your news or posts get traction quickly. Plus, it allows you tap into an audience that is interested in your products / services. The right movers and shakers in your niche will give your content the coverage and exposure it needs.

Like any other marketing strategy, finding the right bloggers to promote your online slots requires planning. Start with a hit list of bloggers and influencers who have already built a name for themselves in your industry.

Online Slots – The Takeaway
Targeting the ideal audience is important to make the most of your marketing campaigns. You can also use online surveys to analyze your USP to identify the strong and weak areas.

Make sure to define your marketing goals before launching your campaign. They can be short-term or long-term depending on what you want to attain. Keep in mind that a successful online marketing strategy for online slots is a continuous process.

A return trip aboard “Murder on the Orient Express”

A return trip aboard “Murder on the Orient Express”

The Sidney Lumet movie “Murder on the Orient Express” was a huge hit back in 1974. This morning, with Seth Doane as conductor, we have a ticket to a remake:

Whether it’s the baby grand piano, white table-cloths and fine china, or the art-deco details, it’s clear this is no ordinary train. It’s the Venice-Simplon Orient Express, made up of historic 1920s carriage reminiscent of the legendary train dating back to the 1800s, which transported passengers between Paris and Istanbul in very high style.

“It is incredible,” said James Pritchard. If his name is not recognizable, his great-grandmother’s certainly is: Agatha Christie.

“I probably feel as close to my great-grandmother at this point as I ever have,” Pritchard said. “You can feel what she must’ve felt.

An avid traveler, Christie was a regular on the Orient Express, which she called “the train of her dreams.”

Author Agatha Christie. PA WIRE / AP
No wonder it was the setting for her most famous tale of murder.

Pritchard said, “I think when you walk along these carriages you can imagine the way of life. .You can kind of see how her imagination is developed. ”

Christie’s imagination and ability to paint pictures of her novels, 150+ short stories, and more than 20 plays.

Perhaps none is more beloved than “Murder on the Orient Express.” It has been told and re-told several times. Kenneth Branagh directs and stars in the latest film adaptation.

“She’s such a master at laying out, in this case, very, very fascinating, interesting group of characters,” Branagh said.

That made Branagh’s job of directing and casting the film all the more interesting.

He may be a towering figure in Hollywood, but he was dwarfed next to the hulking train he had built for his movie. “We want it very much to be away from friendly trains, you know, the world of Thomas the Tank Engine and all the rest of it,” Branagh said.

Meet the Weedtubers Who Get Paid to Toke Up

It’s fascinating how many people make a living by posting videos on YouTube.

Tutorials, family vacations, product reviews and other ridiculous antics make people rich overnight.

But have you heard of weedtubers?

These are people getting paid to smoke marijuana and post it on the internet.

That’s right – getting paid to get baked.

Read on to learn about some of the most famous weedtubers around.

Joel Hradecky: King of Weedtubers
Considered the king of the weedtubers, Joel Hradecky has 1.2 million followers, which he amassed in only 4 short years.

His YouTube channel CustomGrow420 showcases a variety of videos including him trying to smoke a gram of THC oil. This video racked up over 1.3 million views.

Which is almost as much as the 1.5 million who viewed Hradecky’s seven-minute coughing fit following his attempt. Seems like Hradecky’s success thrives, in part, on the psychological idea that humans enjoy watching other humans suffer.

But this cannabis king does not laugh (or scoff) for the love of entertainment. Thousands of fans actually turn to Hradecky for recommendations on bongs, strands of cannabis and other accessories.

Josh Young
If you’re mainly looking for advice and information on smoking weed, the different ways it can be smoked, or weed prices, Young is your man.

On his YouTube channel StrainCentral, Young smokes marijuana anywhere from 3 -10 times a day, right alongside his viewers.

Young thinks that sometimes his fans are just, “looking for a smoking buddy.”

In similar fashion to other weedtubers like Hradecky, Young also posts videos showcasing attempts at smoking large quantities of THC in a short period of time and the horrifying effects.

With over 373,000 subscribers, Young really makes a really good smoking buddy!

Coral Reefer
Being a weedtuber is not just for the boys. Do not worry ladies, you can be famous for smoking weed on YouTube too!

Just look at Coral Reefer. If you’re looking for an interactive weedtube experience, then Coral Reefer is your girl.

Coral Reefer hosts a live show every Sunday called “Stoney Sunday Live” where she answers weed-related questions from viewers and fans. Coral is very passionate about cannabis and its many benefits.

Visit her channel and you ‘ll see her attending marijuana events and sharing info about what’ s happening in cannabis news.

Jane Dro
Another weedtuber representing the female marijuana lovers out there is Jane Dro.

If you desire a more educational experience when it comes to cannabis, Dro is a powerhouse of information. Dro tells viewers the ins and outs of growing marijuana and offers tips, as well as an inside look at her very own grow room.

Check out Dro’s channel for in depth videos and product reviews for avid and serious cannabis users. You may even spot the next marijuana smoking star on our list when watching Dro’s channel – these two show up in each other’s videos.

Soundrone
You can not have a good smoking session without some good munchies. Soundrone is all about unboxing and reviewing products – and not just cannabis related items.

Visiting this quirky characters channel will win you the chance to see candy, drink, and snack reviews. A perfect compliment to your high.

His friends are interrupted by bong or blunt. Soundrone must be doing something right because not only is he a successful weedtuber, he’s also an entrepreneur.

Soundrone has his own hemp wick line known as Bee Lasso.

Are you YouTube’s Next Big Star?
It’s hard not to be motivated by these weedtuber stars. They’re getting paid to do what they love – that’s the great American dream, is not it?

Maybe your current hobby is something the world wants to see. Perhaps you’ll be a famous blogger turned YouTube star.

Part of these star’s fame comes from the public’s fascination with cannabis. Want to learn more about this drug and its growing popularity?