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How Pay Per Call Marketing Works.

Affiliates or publishers can be paid by advertisers to generate calls on their behalf through the latest form of performance marketing known as pay per call.

Pay per call is similar to pay per click and runs through the same principles. Pay per call is different from pay per click as it requires the potential customer to make a call from an ad so as to earn and not by clicking a link to the website of the business company.

Pay per call marketing runs through a system known as lead generation. The system works in a way that the marketer receives a commission for any call lead they earn the business. The pay per call lead generation is the main form of marketing that most of the local businesses and contractors such as real estate agents, lawyers, insurance agents and dentists among other contactors use to make sales or get a contract.

For pay per call marketing to be successful, it must go through different stages. First, the advertiser will create a pay per call campaign which different publishers can apply for and select to track phone numbers. Secondly, the publisher runs a call based campaign which should be visible to the potential customers and one they can be able to call if interested. The call from the customer is traced to the unique phone number that a publisher is given for that specific offer who will then connect the customer to the advertiser. If the call was resourceful, the publisher gets paid. The advertisers use criteria such as the length of the call, date and time of the call, region from which the call came from and outcomes like sale to determine if the publisher will receive commission for the call. The benefits of pay per call marketing are enjoyed by all the involved parties who include advertiser, publisher and customer and the business.

Using the unique number that every publisher has for an offer, they can make advertisements on their website, app or on search engines and other traffic sources. The advertisements can also be made online on platforms such as Google, adwords and bing or on offline platforms such as TV, radio, newspaper and posters. It is also important for advertisers and publisher to join pay per call networks when they are beginning so as they can be connected.

The main advantage about pay per call marketing is that it attracts relevant people interested in purchasing your products or services. Whether one is looking for a marketing strategy for a small or a large business, pay per call marketing will help them generate the expected results.

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