Building up your brand id

Building up your brand id

The key to creative and effective branding of any program, product, service or institution is finding the right positioning – to drive the advertising and other marketing tools. It does not have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers” – “You’re what you appear to be.” This position, or ‘brand’ is really an identity – a way people can sort through all the confusing information and summarize what they think about something.
What do you get with a brand identity?

 

Over the last 25 years we have come to learn that the development of brand identity is much more than a mere benchmark denoting successful arrival in brand identity business, or its evolution and growth. A highly competitive business environment in today’s highly competitive business environment.

Just to lay some “groundwork”, here are the reasons why you can have a strategically important effect on your bottom line.

o It’s easy to know who you are, which means:

o It’s easy to know what you do. (Helps develop goals)

o It’s easy to know how to do it. (Helps with implementation)

o Less energy is expended overall. (Creates efficiency in communications)

o Team building occurs naturally when staff can identify with common symbols, common language and therefore common goals. (Sports uniforms are a good example.) Every player feels like a part of the group.)

o You can match your image for your business needs or view of his business. (A simple matter of “give what they want.”)

o With a clearly defined identity you communicate more efficiently with your customers, and they remember you more easily. (Memorability is easier when everybody is clear you are are.)

o Enhancements in the overall quality of your product or service. (Consistency always counts.)

o Benefits and unique qualities of your business are communicated more clearly to your clients thereby increasing sales. (Marketing tool)

o Helps set identifiable standards of quality in your product or service. Helps with a sense of reliability by developing a “brand identity.” (Brand names are trusted.)

So, what is a corporate brand anyway?

As we begin the process of making recommendations for developing a corporate branding identity let’s talk about what we really mean by “brand.” What is it, why does it work, how does it work and who makes it work.

4 Important Benefits for Team Building Events

4 Important Benefits for Team Building Events

Team building events can take many forms, from weekend breaks to complex games and challenges. When used properly, they can greatly improve employee morale and productivity. Here are 4 ways to build a corporate event team in Atlanta to benefit your company.
Identify Strengths and Weaknesses

4 Important Benefits for Team Building Events

By participating in different activities, you and your employees will achieve a better understanding of their strengths and weaknesses. This is not only important in assigning the right employees to the right task, it can not help employees appreciate how various skills are essential to overcome obstacles.

Improve Leadership Skills 4 Important Benefits for Team Building Events

Team building events are a fun and low stress way to help your employees learn to be better leaders as they come up with strategies for problem solving and solutions. This can be an advantage for any employee, as it not only improves leadership, but also encourages them to become more independent thinkers overall.

Encourage Troubleshooting

The best businesses are the ones where employees can find problems and solve them on their own. The less you have to keep an eye on your employees, the more effective each person will be able to do their job. Team building exercises encourage participants to think outside the box and be more confident in their problem-solving skills.

Build Relationships

One of the most important benefits of team building corporate event atlanta is to strengthen relationships among team members. Getting out of the office into a fun new setting and encouraging open communication can help resolve differences and get your entire team working together toward common goals. You will have no pressure from office blocking, and can instead focus your efforts on getting to know each other better as an individual. Sharing this time together will help your company feel and act more like a cohesive unit – both on the show itself and once you get back to work.

Best Practices for Promoting Your Online Slots Business

 

Just like any other revenue-generating business, finding and targeting the ideal customers is essential to every casino. But how can businesses promote their online slots?

One of the approaches longtime gamblers have been pushing for is reducing the slot hold to attract customers. But, that will not suffice your online needs. As such, you need a solid marketing strategy that embodies the best practices of promotion.

In this post, we’re going to look at some of the ideal practices for promoting your slots.

Let’s dig right in!

It Starts with Research
It’s important to acknowledge that every business is unique. How your customers perceive you are not the same as how they see your competitors.

To understand your customer base, you want to create segments by age group to know their likes, earnings, location, and jobs. Creating a customer persona is also another way of envisioning your ideal customer. This helps you to create targeted campaigns that are reasonable and actionable.

Research also lets you identify where most of your customers are. For most businesses, it’s easier to connect and interact with their audience on social media platforms like Twitter and Facebook.

Be Proactive and Creative
This is an ideal technique for targeting your favorite customers. So, if you want to boost your retention, then creativity can be the best tool to netting the right customers. For example, AllSlots Casino has MegaSpin Slots that allow you to spin up to nine slot machines at once.

Try creating unique selecting propositions that your are are using. The idea here is to make your online slots as attractive as possible to your potential clients. You will need to implement your unique propositions in all critical areas.

Content consumption is fairly high online. So, ensure to create visual and text content on your new propositions. Identify the right channels to reach out to your customers and share with them your new propositions.

You can also get reputable gambling publications to cover your ideas. That way, you’re able to gain the interest of the ideal customers.

Reach Out to Bloggers
Consider having a network of bloggers and influencers to reach out to when launching new campaigns. It will be useful if you are interested in gambling with online following or community.

Blogger outreach helps your news or posts get traction quickly. Plus, it allows you tap into an audience that is interested in your products / services. The right movers and shakers in your niche will give your content the coverage and exposure it needs.

Like any other marketing strategy, finding the right bloggers to promote your online slots requires planning. Start with a hit list of bloggers and influencers who have already built a name for themselves in your industry.

Online Slots – The Takeaway
Targeting the ideal audience is important to make the most of your marketing campaigns. You can also use online surveys to analyze your USP to identify the strong and weak areas.

Make sure to define your marketing goals before launching your campaign. They can be short-term or long-term depending on what you want to attain. Keep in mind that a successful online marketing strategy for online slots is a continuous process.

A return trip aboard “Murder on the Orient Express”

A return trip aboard “Murder on the Orient Express”

The Sidney Lumet movie “Murder on the Orient Express” was a huge hit back in 1974. This morning, with Seth Doane as conductor, we have a ticket to a remake:

Whether it’s the baby grand piano, white table-cloths and fine china, or the art-deco details, it’s clear this is no ordinary train. It’s the Venice-Simplon Orient Express, made up of historic 1920s carriage reminiscent of the legendary train dating back to the 1800s, which transported passengers between Paris and Istanbul in very high style.

“It is incredible,” said James Pritchard. If his name is not recognizable, his great-grandmother’s certainly is: Agatha Christie.

“I probably feel as close to my great-grandmother at this point as I ever have,” Pritchard said. “You can feel what she must’ve felt.

An avid traveler, Christie was a regular on the Orient Express, which she called “the train of her dreams.”

Author Agatha Christie. PA WIRE / AP
No wonder it was the setting for her most famous tale of murder.

Pritchard said, “I think when you walk along these carriages you can imagine the way of life. .You can kind of see how her imagination is developed. ”

Christie’s imagination and ability to paint pictures of her novels, 150+ short stories, and more than 20 plays.

Perhaps none is more beloved than “Murder on the Orient Express.” It has been told and re-told several times. Kenneth Branagh directs and stars in the latest film adaptation.

“She’s such a master at laying out, in this case, very, very fascinating, interesting group of characters,” Branagh said.

That made Branagh’s job of directing and casting the film all the more interesting.

He may be a towering figure in Hollywood, but he was dwarfed next to the hulking train he had built for his movie. “We want it very much to be away from friendly trains, you know, the world of Thomas the Tank Engine and all the rest of it,” Branagh said.

Meet the Weedtubers Who Get Paid to Toke Up

It’s fascinating how many people make a living by posting videos on YouTube.

Tutorials, family vacations, product reviews and other ridiculous antics make people rich overnight.

But have you heard of weedtubers?

These are people getting paid to smoke marijuana and post it on the internet.

That’s right – getting paid to get baked.

Read on to learn about some of the most famous weedtubers around.

Joel Hradecky: King of Weedtubers
Considered the king of the weedtubers, Joel Hradecky has 1.2 million followers, which he amassed in only 4 short years.

His YouTube channel CustomGrow420 showcases a variety of videos including him trying to smoke a gram of THC oil. This video racked up over 1.3 million views.

Which is almost as much as the 1.5 million who viewed Hradecky’s seven-minute coughing fit following his attempt. Seems like Hradecky’s success thrives, in part, on the psychological idea that humans enjoy watching other humans suffer.

But this cannabis king does not laugh (or scoff) for the love of entertainment. Thousands of fans actually turn to Hradecky for recommendations on bongs, strands of cannabis and other accessories.

Josh Young
If you’re mainly looking for advice and information on smoking weed, the different ways it can be smoked, or weed prices, Young is your man.

On his YouTube channel StrainCentral, Young smokes marijuana anywhere from 3 -10 times a day, right alongside his viewers.

Young thinks that sometimes his fans are just, “looking for a smoking buddy.”

In similar fashion to other weedtubers like Hradecky, Young also posts videos showcasing attempts at smoking large quantities of THC in a short period of time and the horrifying effects.

With over 373,000 subscribers, Young really makes a really good smoking buddy!

Coral Reefer
Being a weedtuber is not just for the boys. Do not worry ladies, you can be famous for smoking weed on YouTube too!

Just look at Coral Reefer. If you’re looking for an interactive weedtube experience, then Coral Reefer is your girl.

Coral Reefer hosts a live show every Sunday called “Stoney Sunday Live” where she answers weed-related questions from viewers and fans. Coral is very passionate about cannabis and its many benefits.

Visit her channel and you ‘ll see her attending marijuana events and sharing info about what’ s happening in cannabis news.

Jane Dro
Another weedtuber representing the female marijuana lovers out there is Jane Dro.

If you desire a more educational experience when it comes to cannabis, Dro is a powerhouse of information. Dro tells viewers the ins and outs of growing marijuana and offers tips, as well as an inside look at her very own grow room.

Check out Dro’s channel for in depth videos and product reviews for avid and serious cannabis users. You may even spot the next marijuana smoking star on our list when watching Dro’s channel – these two show up in each other’s videos.

Soundrone
You can not have a good smoking session without some good munchies. Soundrone is all about unboxing and reviewing products – and not just cannabis related items.

Visiting this quirky characters channel will win you the chance to see candy, drink, and snack reviews. A perfect compliment to your high.

His friends are interrupted by bong or blunt. Soundrone must be doing something right because not only is he a successful weedtuber, he’s also an entrepreneur.

Soundrone has his own hemp wick line known as Bee Lasso.

Are you YouTube’s Next Big Star?
It’s hard not to be motivated by these weedtuber stars. They’re getting paid to do what they love – that’s the great American dream, is not it?

Maybe your current hobby is something the world wants to see. Perhaps you’ll be a famous blogger turned YouTube star.

Part of these star’s fame comes from the public’s fascination with cannabis. Want to learn more about this drug and its growing popularity?

Gas Installation Companies Keep You Warm for Less

Gas Installation Companies Keep You Warm for Less

Many American homeowners with older homes are switching their heating fuel from oil to natural gas. Natural gas burns cleaner than oil and is a cheaper fuel. When looking at gas installation companies in Canton, GA, homeowners can expect them all to have the same procedures.

Source of the Gas

 

The most important thing for a homeowner to do is determine if natural gas is available in their community. Many urban areas may have the supply lines and depots installed to provide natural gas to homeowners, but that does not mean every neighborhood is hooked into the grid. Rural areas are too spread out to have gas available to everyone. Freestanding tanks are a second option for homes that can’t be connected. The gas company will periodically fill the tank with fuel for the home.

Call a Few Companies

The next thing homeowners will do is schedule a few of the companies to come to their homes and talk about their specific needs. A technician will walk through the house with them. The technician will offer suggestions for different appliances and the connections each will require. Then they will develop an estimate for the cost of the work. The homeowners can then compare the estimates and the companies to find the right fit.

Pipe It In

Many people are not aware that installing and maintaining gas lines is a plumber’s job. Gases and liquids follow many of the same physical laws and the same materials can be used for the pipes. Copper pipes are used to carry the natural gas into the house as well as to each appliance. Many homeowners use gas as a fuel for their stove and water heater because it heats more quickly than electricity. Some will add a gas fireplace that lights up with the flick of a switch.

When hiring gas installation companies in Canton, GA, homeowners need to be involved in the whole process. Most importantly, they need to be the ones to decide if they want to add natural gas to their home.

Digitization Changing the Frontier of the Shipping Industry

Digitization Changing the Frontier of the Shipping Industry

The shipping industry and supply chain processes are currently suffering from a gross lack of real-time tracking data. This is leading to a great deal of inefficiencies which are costing shipping companies, drivers, brokers and more millions of dollars a year. With current technologies, shipment data and freight visibility are available with up to the second updates – but this is still not in wide spread use.
Carriers, shippers, brokers & 3PLs, and drivers all suffer from poor fleet management which is leading to a lessened sense of predictability in shipments, due to a lack of freight visibility. If you can track your shipments en route in real-time, with constant contact with the driver, you can not only provide a better service to your clients, but also greatly increase your own businesses’ efficiency and time / resource management. With the technology that is available today at our fingertips, there is no reason to be losing money due to insufficient data insight.

 

The push for better tracking and fleet management is coming from a number of different sources – shippers want better operational visibility over their fleet, carriers want to be able to provide their clients with more information for better customer support and care. There is a need for more cross-industry collaboration to streamline the shipment process and supply chain management.

Currently, three of the biggest areas for improvement in the shipping industry are:

1. Information sharing in regards to supply chain management, 2. Freight visibility and predictability, and 3. Coordination for carrier partnerships

Each one of these shipping industry segments can be optimized for greater efficiency through available technology. Early adapters in freight management companies are already taking advantage of it, but so far there has been overall resistance to change.

Luckily for the shipment industry, change is coming. Many shipment companies, drivers, carriers and brokers have already begun to use freight management software, and its use is continuing to climb. With the competitiveness of the shipping industry, the widespread use of tracking apps should spread like wildfire. Once the big players adopt the practise of real-time tracking and data collection, it will become industry standard.

Creative Advertising- Smartest To Choose For Instant Achievements

Creative Advertising- Smartest To Choose For Instant Achievements

All most all business and the people associate with them, have a secret dream to dominate market. It can be said that it has settled their place. There are various ways available to follow in order to reach at the destination. Following creative advertising process is something that will make a thrust for your business. Creative advertising can be seen everywhere. At billboards in any large center of the population or even on TV screens. Sometimes, some business personality go a step ahead while proliferating them in busses and trains where people are likely to see them in large numbers. In some cases, it’s hard to see what’s behind the busses. This is one of the single example of creative advertising which will grab the greatest attention along with satisfaction.
Always thinking out of box will surely make a chance to show your creativity and it will get a true value while people accepting it vastly. Professionals, those have years of experience in this sector, they do know the viewers of psychology and to make them satisfy, they use their creativity with high extend, as a result like ads get successful over others. Sometimes, there are a number of tricks being used to make those ads attractive. Such type of effects, that will be kind of blurred appearance that was difficult to read. It is genuinely a tough thing to do that creative adversities.

 

Creative advertising gets the same thing that is really important for opt it. This is what creative advertising is supposed to do. Livingsocial is one of the most popular consumer products and consumer markets. If you want to grab Living Social coupon code, it will help you to save big bucks.

5 Attorney Marketing Strategies to Promote Your Website

 

These days, if you do not have a strong presence online, you risk losing market share to your competitors.

Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.

Read on to learn how to grow your business.

The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.

If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.

After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.

1. Create Content

Content is anything your clients read or interact with. This includes your:

Blog
Website
Newsletters
Infographics
Videos
Case studies
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.

What should you blog about?

Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.

Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.

Once you’re established as an authority, it’s easy to grow your readership.

2. SEO

SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.

While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.

Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.

3. Digital Advertising

This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.

You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.

4. Social Media

Social media is about building relationships and engaging with current and potential clients.

Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.

5. Metrics

Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month:

Why the Latest Tech Trends Are Embracing Nostalgia

 

When you take a moment to think back to your childhood, you’re likely flooded with memories. Maybe you can smell your mom’s home cooking, or you can hear your dad snoring in the living room as the TV drones on.

Nostalgia plays a big role in our lives, even as technology continues to advance at a faster rate.

This is not necessarily a bad thing. Famed media studies scholar Marshall McLuhan states that technology would lead to a global village. And he was right!

We walk around with small computers in our pockets that let us communicate with anyone in the world on a whim.

So why is nostalgia selling better than ever, especially in the tech world?

Read on to find out why it’s such a big factor in today’s market.

Why Nostalgia?
There are a few key reasons why nostalgia is becoming such a hit. But ultimately, it revolves around creating an emotional hook.

For instance, many people hear the words Spice Girls and Pokemon and immediately think of the 90s. These are synonymous with their time periods.

If you’re still skeptical, let’s take a recent example. Last year, Nintendo set the marketing world on fire with the introduction of the NES Classic.

It was essentially a miniature version of the famous 1980s Nintendo Entertainment System. It sold out immediately. Stores could not keep the thing in stock, and Nintendo was forced to address supply issues.

People went absolutely crazy over it.

But why is everyone trying to get one of these gadgets on their TV stands? After all, a quick Google search shows that most of these games are already attainable in a dozen or so ways.

The NES Classic succeeded because it hearkened back to an era of simplicity. Even the device’s box used some of the original colors to remind users of the past.

At the end of the day, that’s what nostalgia is banking on: memories and emotion. We want ways to connect with our past while enjoying the convenience of modern technology.

Sometimes Simplicity is Better
If emotion is one-half of the answer, simplicity is undoubtedly the second half.

Last year, Nokia announced that it would bring the Nokia 3310 back to the market. If you’re in your 20s, you might have one of these bricks to get you through your teenage years.

Sure, it’s a baffling move, especially since the phone functions on 2G technology in a 4G world. But let’s face it, you look at the phone and know exactly how to operate it.

There is not a need to head online just to figure out how to access certain settings. Everything is presented front and center in a simple user interface.

Most brands are embracing the future with waterproof phones and powerful devices. But Nokia is taking the exact opposite approach. So much so that a big part of their marketing strategy revolved around the Snake game.

Is it a smart move? Absolutely. After all, this article is discussing the phone in depth, which is exactly what the Nokia wants.

Nostalgia is all about marrying simple technology in modern ways. It creates a strong sense of emotion that once makes a product stand out.